Making the Ordinary Extraordinary

One of the key features of a pop promo is to make the ordinary appear extraordinary, whatever the situation.  The combination of camera shots and angles, lighting, mise-en-scene and editing combine to present to us a world that is somehow extraordinary.

 

1. Watch your allocated pop promo

Make detailed notes on how the micro-elements combine to make the ordinary appear extraordinary;

• Camera shot, angle and movement
• Lighting
• Mise-en-scene
• Editing
• Performance

2. Using the keys cmd+shift+4 take screen grabs from the pop video that illustrate how each of the micro-elements is used to make the ordinary feel extra-ordinary and represent the artist as a ‘product’.

3. Using the screen grabs, create a 5/6 frame annotated storyboard that clearly demonstrates how the world of the pop video is made to feel extraordinary