A2 Media Studies – G324 Advanced Portfolio – Audience Research
A compulsory part of your planning is to submit evidence of Audience Research. This will take the form pre and post production research and feedback and every detail will need to be recorded onto your blog.
Pre-Production
Who are your target audience? You need to be able to clearly demonstrate you know who your target audience are and how, in the planning, you are attempting to create media products that will appeal to them.
Part of this is to complete the following;
1. An audience survey that focuses upon audiences tastes, expectations and media consumption habits and the role that music/film plays in their lives? Where and how do they consume film/music? How much are they prepared to pay for it? Who often do they stream legally/illegally? What platforms do they use?
2. A psychographic and demographic profile of your core audience, including details of their media consumption habits, their interests and hobbies.
Post-production
Once you have completed a rough cut of your film/video, get some audience feedback. Is your film/video working the way you hope it is? Are the representations understandable, are the performances authentic, is the camerawork/editing effective? Use your audience to provide you with feedback that you can act upon in the final edit.
Remember, everything you do needs to be recorded on your blog and evaluated!
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